Privacy Policy

Introduction

This Web Site is managed by LIFECODE and is aimed at users in AFRICA, but we also distribute to Europe, Australia, New Zealand and Asia.
LIFECODE is committed to respecting your privacy online, and we have created this privacy policy (the "Privacy Policy") to give you a clear understanding of how our Web Site operates, and how personal information is treated. We have a clear Privacy Policy: we collect no personally identifiable information unless you voluntarily supply it. This privacy statement explains under what circumstances we gather your individual information, how we use it, and who may access that information.
This Privacy Policy may be revised periodically. We recommend that you read our Privacy Policy whenever you visit this Web Site so that you are aware of any changes. Please note that our Privacy Policy applies only to online activities.

Type of Information Collected

When you visit our Web Site, we do not collect any personally identifiable information without your consent. We may collect and store information from you that you voluntarily choose to give us or enter on our Web Site, including, but not limited to, "personally identifiable information" such as your name, address, e-mail address, and phone number. Our primary purpose in collecting and processing your personally identifiable information is to provide you with the services you request or to personalize product information and offers for you.

Security and Use of Information

We are dedicated to the security of your personally identifiable information and we take commercially reasonable precautions to maintain that protection. If you need to provide personal information to access features or services, we will clearly disclose how the information will be used.
We may also use your personally identifiable information to provide you with additional information about our products and services and to send you information on other products and services that may be of interest to you. If so, we will state this in the area of our Web Site where we collect information for these purposes.

We do not sell, trade or rent your personally identifiable information to others. However, we may share your personally identifiable information with our other affiliates, our agents, contractors or business partners located in Africa or any other country, in order that they may perform services for us.
For example, your personally identifiable information may be shared

(i) with contractors we use to support our business (e.g. fulfilment services, technical support, delivery services, and financial institutions), or,

(ii) in connection with the sale, assignment, or other transfer of the business of this Web Site to which the information relates, or

(iii) where required by applicable laws, court orders, or government regulations.

However, as our company changes and grows, we might sell or buy companies, subsidiaries, or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the event that Healthdirect or substantially all of its assets are acquired, customer information will, of course, be one of the transferred assets.

In addition, since we conduct research on users' demographics, interests and behaviours based upon information provided to us during use of our Web Sites, we may combine your information with information collected from other individuals to produce anonymous, aggregated statistical information. Aggregated data does not include personally identifiable information. We use this demographic information, such as the percentage of male or female visitors, or the percentage of visitors within certain age brackets, to improve the content of our site. We also may share this anonymous, aggregated information, which does not identify particular individuals or associate particular individuals with illnesses or conditions, with partners or other third parties.

Healthdirect also uses physical and managerial procedures to attempt to safeguard your personally identifiable information, however we cannot guarantee that it is completely secure from people who might attempt to evade security measures or intercept transmissions over the Internet. We cannot guarantee the privacy of transmissions (including, e-mail communications) to and from our Web Sites.

Please be aware that advertisers or third-party web sites that have links on our Web Sites may collect personally identifiable information from you. The information practices of those sites linked to us either through advertisements or other hyperlinks are not covered by this Privacy Policy. We suggest that when linking to another site, you always read such site's privacy policy before volunteering any personally identifiable information on that site.

The Information we collect and how we use it

When you register to use our website we need to know your name, postal address, e-mail address & telephone number. To process an order we also need your credit card number and expiry date plus any security details that the credit card processor my require. You may also choose the electronic payment or Bank transfer options instead.

We gather this information to allow us to process your registration, process any orders you may make and to contact you with information of other products on offer. The relevant information is then used by us to provide you with statements of your account and to communicate with you on any matter relating to the conduct of your account and the provision of the service in general.

We may use aggregate information and statistics for the purposes of monitoring website usage in order to help us develop the website and our services and may provide such aggregate information to third parties. These statistics will not include information that can be used to identify any individual.

From time to time we may provide your information to our customer service agencies for research and analysis purposes so that we can monitor and improve the facility we provide. We may contact you by post or e-mail to ask you for your feedback and comments on our services.

We may also wish to provide you with information about special features on our website or any other services or products we think may be of interest to you. If you would rather not receive this information, please send a blank e-mail message to This e-mail address is being protected from spambots. You need JavaScript enabled to view it We will then delete any such information and cancel your membership. There is no need to be a member to order from the site.

Our Retention of Your Personally Identifiable Data

Once you have provided personally identifiable information to LIFECODE, we will store and maintain the information you have volunteered unless and until you direct us not to do so, or for so long as we are required by law. Our retention of your data allows us to continue providing you with highly personalized services without interruption.

Choice

LIFECODE believes that choice is one of the most important privacy principles. You have the choice not to submit any personally identifiable information to us (although under such circumstances you would be unable to participate in all aspects of our Web Site). If, after you have elected to receive information, you decide you would like to be removed from the distribution list, there are e-mail and telephone options to unsubscribe.

Cookies

Cookies are small pieces of information that a web site places on an individual computer's hard drive. Cookies remember certain information that a web site can then use to make communication between your browser and the site more efficient. Cookies are standard technology in the Internet industry and may be used by our Web Sites. LIFECODE will only be able to read those cookies that we place on your hard drive; we cannot access or read any other information.
We use cookies to better tailor our services to your needs. We may also use cookies on an aggregate basis to track Site navigation and traffic trends. This aggregated and anonymous information will help us to improve Site content, and may be shared with partners or other third parties. Visitors always have the option of disabling cookies via their browser preferences.
The use of advertising cookies sent by third-party servers is also common in the Internet industry. LIFECODE has no control over, and cannot protect against, the practices or policies of other web sites.

Clickstream Data

A "clickstream" or "clickstream data" reflect the specific web pages visited by an individual user, and, importantly, the manner or traffic pattern by which a user moves from one web page to another. We track such information only within our Web Site; we specifically do not track any clickstream activity outside of the LIFECODE Web pages.
We track and use this information to understand how our users' habits are similar to or different from one another and specifically to personalize the content, banner ads and promotions that you and other users will see on our Web Site.
Clickstream data does not contain or reveal any personally identifiable information about the user.

IP Addresses

An Internet Protocol (IP) address is a number that is automatically assigned to your computer by your Internet Service Provider (ISP) whenever you log onto the Internet. Like other Internet sites, LIFECODE may use IP addresses to collect aggregate and anonymous information about the number of visitors and site usage. To guarantee your privacy, your IP address is not linked with personal information about you. LIFECODE does reserve the right, however, to use IP addresses to identify individuals who threaten our Web Site, service or customers.

Surveys and Competitions

From time to time, we may ask for personally identifiable information when you complete a survey or enter a competition. In these instances, we will clearly describe the purpose for collecting such information, as well as intended uses.

Use of Content

No information presented herein is intended as a substitute for medical advice or treatment for specific medical conditions. Use of this online service is subject to the terms and conditions.

Leaving our Web Site

As a resource to our visitors, we provide links to other web sites. We try to carefully choose those sites that we believe are useful and meet our high standards. However, we do not guarantee the standards of every web site to which we link, nor are we responsible for the content of non-LIFECODE sites. Links to external web sites are provided only for convenience and/or for informational purposes, and in no way constitute an endorsement